Friday, December 7, 2007

An "A" in Marketing

Schools in Seminole County, Fla. are taking some flak today over a partnership with local McDonald's restaurants. Apparently the district inked a partnership deal with the local restaurants to cover $1,600 in printing costs associated with their report card jackets (right) for the 2007-08 school year. Students who receive A's and B's received a free Happy Meal coupon on the jackets of their report cards, which they can redeem at local McDonald's restaurants.

You can read more about it here, here and here.