Thursday, June 14, 2007
The Kids in the Marketing Department
Here's a fun one for you. The writers and editors of the Washington Post's kids section wanted to see how well a new TV commercial for breakfast cereal scored with its target audience. So they set up a focus group of fourth- and sixth-graders from a local elementary school to write down what they believed was the main idea of the advertisement, what they liked and what they disliked (it might make for a fun WASL prompt someday!). As Art Linkletter warned, kids do say the darndest things.